In Italy, it was springtime, birds were chirping, the sky was beautiful with lots of clouds sailing around…..Percassi was sitting under a tree and thinking about something new to add to Italy.
Percassi announced that he was going to open 200 to 300 Starbucks across Italy. First he was planning to open them in Milan and Rome. Percassi hoped that in 2023 there would be hundreds of Starbucks around the peninsula. One restaurant owner said that the idea is disgusting because he says,"Italy is too fond of their coffee if the business is careless then one by one your so called Italy Starbucks project will not succeed and fail".
This is true! Italy is VERY fond of coffee. It would be rare to find a cappuccino for 2 euros. This is how fond Italy is of its coffee. It will not allow more than three flaws in the coffee. What will happen? Will the restaurant owner be correct or will the idea of Percassi stand strong? To find out more, check out the The Local It to find out.
I picked this article because it really got my attention. I couldn't imagine so many Starbucks in Italy, I can't even imagine one. Also, the way Percassi got the idea of so many Starbucks, inspired me.
This source/ original article was written by
"THE LOCAL IT"
Percassi announced that he was going to open 200 to 300 Starbucks across Italy. First he was planning to open them in Milan and Rome. Percassi hoped that in 2023 there would be hundreds of Starbucks around the peninsula. One restaurant owner said that the idea is disgusting because he says,"Italy is too fond of their coffee if the business is careless then one by one your so called Italy Starbucks project will not succeed and fail".
This is true! Italy is VERY fond of coffee. It would be rare to find a cappuccino for 2 euros. This is how fond Italy is of its coffee. It will not allow more than three flaws in the coffee. What will happen? Will the restaurant owner be correct or will the idea of Percassi stand strong? To find out more, check out the The Local It to find out.
I picked this article because it really got my attention. I couldn't imagine so many Starbucks in Italy, I can't even imagine one. Also, the way Percassi got the idea of so many Starbucks, inspired me.
This source/ original article was written by
"THE LOCAL IT"